Give ‘em the Irish Hello—Bushmills Red Bush is best served straight up and so is the content. When Bushmills Irish Whiskey released a new TV spot for their latest expression they needed a brand update that would translate the Ireland based commercial to an American audience on social media. Photo and video content captured the never-stop party vibes and put the preferred serve, straight up, front and center.
Agency: The Media Grind
Client: Bushmills Irish Whiskey
Role: Sr. Art Director
Additional: Edit / Motion Graphics
CW: Rita Kokshanian
Photographer: Mike Schneier
DP: Edgar Martin
Brand World Refresh
Lifestyle and Product Photography Library
